VESSEL
Founders: Adriana Del Giudice
Socials: @vessel.movement
Vessel began as a response to how wellness often feels out of reach. The project explores what happens when care meets people where they are, not where they’re expected to be.
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The challenge was to create a visual language that felt grounded and inclusive, one that encouraged reflection without feeling overly polished or prescriptive.
The solution was a brand identity built on balance and acceptance. At its centre sits an ambigram wordmark that reads the same in every direction, a symbol of wholeness and the belief that the body is worthy in every form. The design combines abstract nature photography with soft, frosted overlays to create a calm digital space that invites pause and presence.
Every element was considered to convey ease and approachability, from the layout and tone to the movement within the interface. The result is a brand that feels human, restorative and quietly assured, a reminder that wellness begins by meeting ourselves exactly where we are.
