June Health
Founder: Grace Toombs
Website: www.heyjune.com.au
Socials: Instagram
As the country’s first at-home cervical screening and STI testing company, it’s transforming an experience that has long been clinical, uncomfortable, and often avoided. The mission is simple: make healthcare seamless, stigma-free, and completely on your terms. No waiting rooms. No judgment. Just access, privacy, and care when you need it.
-
Our involvement began at a pivotal time in the company’s growth, helping shape how the brand showed up in the world. The logo was already in place, but the foundation was ready for expansion. Our role spanned packaging, campaigns, and content, with a focus on redefining what “feminine healthcare” could look and feel like. We designed discreet boxes and swab kits that respected privacy without compromising beauty or intent—products that felt personal and elevated, not medical or sterile.
Beyond product, we worked to build a campaign that felt bold, unapologetic, and proudly feminine. From street-level paste-ups to digital touchpoints, every execution was designed to normalise conversation and spark confidence. Our image direction drew inspiration from the tagline from sheets to the streets, using soft fabrics, natural forms, and subtle references to the body that avoided cliché. This visual world was designed to feel familiar and modern—closer to lifestyle and beauty than to healthcare.
To extend awareness, we developed a playful content series positioning the brand as a new kind of daily essential. The product was photographed alongside items like lipsticks and fragrance bottles, visually linking self-care and healthcare in a way that felt warm, empowering, and real. The outcome was more than a campaign. It was a cultural statement that celebrated confidence and reframed what care can mean for women. By approaching health through design, tone, and imagery that invite rather than intimidate, the brand is helping to move the conversation forward—one discreet box, one bold story at a time.
