June Health
Founder: Grace Toombs
Website: www.heyjune.com.au
Socials: Instagram
June Health was created for women to have more privacy, choice and control over how they access sexual healthcare.
Founder Grace Toombs wanted women to feel comfortable taking care of their health from home, without waiting rooms, referrals or the discomfort that can often surround the experience.
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While the logo was already established, June still needed a complete brand world that could build trust, explain a new kind of healthcare service and feel relevant to women’s everyday lives. We expanded the identity across packaging, email campaigns and a city-wide poster rollout, using soft textures, natural forms and familiar bathroom objects to move the brand away from traditional clinical cues. The packaging felt discreet without becoming invisible, while the messaging was warm, direct and free from judgement.
Following the launch, women contacted June to share that the brand had encouraged them to finally get tested after putting it off for so long. It showed just how much the way healthcare is presented can shape whether someone feels comfortable enough to take action, and was the clearest sign that the work was doing what it needed to do. Since then, Grace has been recognised in Forbes Australia’s 30 Under 30 and selected for Startmate’s accelerator program, while June has continued to grow and make sexual healthcare feel more private, accessible and normal.
