ALEXAM
Founders: Ben Preston & Sam Lampert
Website: alexamwellness.com.au
Whitepaper’s identity was born out of a need to bridge modern design with timeless appeal. As a multidisciplinary studio in London, their vision was clear: to define them as the next generation of design and build.
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We started off the branding process by grounding their identity in a strong foundation, ensuring it was authentic to who they are while remaining versatile for the future.
We developed a visual language that speaks to Whitepaper’s innovative approach—balancing a modern aesthetic with a timeless touch. As we continue to work together, the brand evolves with subtle changes through font or introducing a new colour. These tweaks keep Whitepaper’s identity refined and current while staying true to its core. We also extend our work to their social media and website, ensuring a cohesive and consistent brand presence that resonates with their audience across all platforms.
