TINCT

Tinct was made for the rituals that do not need a reason. The things you reach for each morning before the day has properly begun. Born on Australia’s East Coast, the brand creates small-batch cosmetics inspired by coastal living and the everyday moments we return to.

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  Entering a crowded beauty market, Tinct needed to feel grounded in nature without blending into the familiar look and language of natural skincare. It also needed a premium, flexible identity that could grow alongside the product range.

  We created a typography-led brand built around a refined wordmark, confident layouts and a palette drawn from native botanicals. Each label was carefully structured to make the range clear and easy to navigate, while texture and considered spacing kept it feeling calm and tactile. We also directed the photography, using light, ingredients and material details to bring the formulations to life beyond the packaging.

  The debut range sold through within eight weeks of launch, followed by a feature in Vogue Australia’s independent beauty edit. Together, the identity and imagery gave Tinct a clear place in the market from the beginning and a strong foundation to grow from.