Most brand work fails before it starts because the thinking and the making happen separately. We build them together, by the same hands, so the brand that comes out the other side is as considered as the business behind it.

APPROACH

Collage of interior design photos and color swatches pinned on a white wall.

Designers examining color swatches, fabric samples, and photos of a plant to choose materials for a project.

Abstract black and silver sculpture with vertical ridges forming a distorted human head and body, placed on a reflective surface against a light background.

Modern office or studio space with large windows, white brick wall, minimal furniture including a bench, plant, framed photo of a laughing person, black office chairs, and a rug. The ceiling has a unique geometric design.

A white radiator with a bouquet of white lilies wrapped in white paper hanging on it, and a black bag hanging on the wall.

A woman preparing photography equipment in a studio with a large umbrella light and a plain white backdrop.

A MacBook laptop on a metal stand displaying close-up images of a woman's face being edited in photo editing software.

A woman with long dark hair wearing a white sleeveless top, looking at the camera against a plain white background.

A brown curly-haired dog standing in a modern, well-lit room with plants and office furniture, viewed from behind black bars.

A metallic heart-shaped sign with rays extending outward, inscribed with the words "How R You" in the center, floating against a blue sky with clouds.

An overhead view of a cluttered desk with electronic devices, sticky notes, papers, and office supplies, including a laptop, smartphone, wireless mouse, and highlighters.

A white wall with various images, fabric swatches, and color samples pinned or attached, including photographs of flowers, furniture, stones, and a person's silhouette.

A person holding fabric sample swatches over a workspace with color charts, fabric swatches, and printed images of a plant and a dark reflective surface.

Contemporary sculpture composed of black, layered, vertical, wavy metal sheets, forming abstract human figure with a rounded head, sitting on a reflective surface against a plain white wall.

Bouquet of white lilies with green leaves wrapped in white paper hangs on a white radiator against a plain white wall.

A woman working in a photography studio adjusting a large black umbrella-style light reflector.

A workspace with an iMac computer, a keyboard, a mouse, and an OXXO shopping bag on a white desk in front of a white brick wall.

A laptop displaying a close-up photograph of a woman's face, being edited in photo editing software, on a white background with photography equipment nearby.

A woman with long, wavy dark hair, wearing a white sleeveless top, standing against a plain light-colored background.

A metallic heart-shaped sculpture with spikes radiating outward and the words 'How R You' inside, set against a blue sky with clouds.

Cluttered workspace with a laptop, smartphone, wireless earbuds, sticky notes, paper, and various office supplies on the desk.

STRATEGY & IDENTITY PROCESS

AN INTENTIONAL APPROACH.
SIX ESSENTIAL PHASES.
A COLLABORATIVE PARTNERSHIP.

01. Market Position

We look at your category honestly, studying what exists, what's missing and where your brand has room to own something nobody else has claimed yet.

02. Brand Strategy

The thinking that shapes everything that follows. We define what your brand stands for, how it speaks and why it deserves to exist in the market the way you intend it to, documented in a strategic blueprint that governs every decision from here.

03. Social Strategy

Before the visual identity is built, we establish how your brand shows up socially, covering the content pillars, the tone and the cadence, so you're already posting with intention and consistency while we build.

04. Visual Identity

Where strategy becomes something you can see. Every visual decision is made with intention, building a brand world that is recognisable, considered and entirely your own.

05. Brand Execution

Everything the identity needs to exist properly in the world, executed to the same standard as the identity itself. Website and packaging are scoped and quoted separately, and sit naturally here when the project calls for them.

06. Launch

Introducing your brand to the market with the strategy and identity working together in a considered launch sequence so it arrives intentionally and positioned for a strong moment in market.

LEARN MORE

AN INTENTIONAL APPROACH.
SIX ESSENTIAL PHASES.
A COLLABORATIVE PARTNERSHIP.

PHASE 1
We look at your category honestly, studying what exists, what's missing and where your brand has room to own something nobody else has claimed yet.
PHASE 2
The thinking that shapes everything that follows. We define what your brand stands for, how it speaks and why it deserves to exist in the market the way you intend it to, documented in a strategic blueprint that governs every decision from here.
PHASE 3
Before the visual identity is built, we establish how your brand shows up socially, covering the content pillars, the tone and the cadence, so you're already posting with intention and consistency while we build.
PHASE 4
Where strategy becomes something you can see. Every visual decision is made with intention, building a brand world that is recognisable, considered and entirely your own.
PHASE 5
Everything the identity needs to exist properly in the world, executed to the same standard as the identity itself. Website and packaging are scoped and quoted separately, and sit naturally here when the project calls for them.
PHASE 6
Introducing your brand to the market with the strategy and identity working together in a considered launch sequence so it arrives intentionally and positioned for a strong moment in market.

LEARN MORE

Working between Melbourne and London.

RETAINER

ENQUIRE

The process gave us direction, not more noise. Every decision felt intentional, and the final outcome feels like us, just elevated. Adriana’s creativity is truly unique and brought a level of precision we hadn’t experienced before. The whole process was quick, smooth, and incredibly valuable, and we’d highly recommend BREAD Studio to anyone.

Tayla & Charlotte Fill Up

Building a brand from scratch is such an intimate process and there was just a natural ease building trust and connection with Adriana from the start. Adriana is a total creative samurai – talent for days, she brings precision, skill and integrity to the work. Her relaxed, yet professional style allowed us to organically move through projects with a collective creative energy, giving the Wabi vision life in the most perfectly imperfect way. She has been an absolute rock for me as a start up, consistently showing up for Wabi every step of the way. I treasure the relationship we have established. Love, love, love creating with her.

Suzanna Lee Wabi Tea

I’ve had the privilege of working with Adriana over the last few years for my business branding and website, and even recently my email marketing collateral and it’s always been such a beautiful experience! Adriana is such a beautiful and supportive designer to work with and when things have gone wrong (from my meddling), she’s always so quick to support me and ensure my business is always up and running! Not to mention her design skills are absolutely stunning! She really helps you bring your vision to life.

Tayla Lovering Wild Health Studio

Very patient and thorough in understanding the feeling and vision behind the brand. A great eye for typography and colour and was also able to bring to life some incredible artwork for our packaging.

Mel Ode Australia

Most brand work fails before it starts because the thinking and the making happen separately. We build them together, by the same hands, so the brand that comes out the other side is as considered as the business behind it.

APPROACH

STRATEGY & IDENTITY PROCESS