Most brand work fails before it starts because the thinking and the making happen separately. We build them together, by the same hands, so the brand that comes out the other side is as considered as the business behind it.

APPROACH

Modern office or studio space with large windows, white brick wall, minimal furniture including a bench, plant, framed photo of a laughing person, black office chairs, and a rug. The ceiling has a unique geometric design.
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Abstract black and silver sculpture with vertical ridges forming a distorted human head and body, placed on a reflective surface against a light background.
Apple logo on a backlit display inside an Apple store with framed pictures leaning against the wall in the background.
Collage of interior design photos and color swatches pinned on a white wall.
A white radiator with a bouquet of white lilies wrapped in white paper hanging on it, and a black bag hanging on the wall.
A MacBook laptop on a metal stand displaying close-up images of a woman's face being edited in photo editing software.
A woman with long dark hair wearing a white sleeveless top, looking at the camera against a plain white background.
A brown curly-haired dog standing in a modern, well-lit room with plants and office furniture, viewed from behind black bars.
A woman preparing photography equipment in a studio with a large umbrella light and a plain white backdrop.
Desk with iMac computer, wireless keyboard, and mouse, along with a green shopping bag bearing the ODP logo, against a white brick wall and a large window with blinds.
Designers examining color swatches, fabric samples, and photos of a plant to choose materials for a project.

STRATEGY AND IDENTITY PROCESS

AN INTENTIONAL APPROACH.
SIX CONSIDERED PHASES.
A COLLABORATIVE PARTNERSHIP.

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Market Position

We look at your category honestly, studying what exists, what's missing and where your brand has room to own something nobody else has claimed yet.

Brand Strategy

The thinking that shapes everything that follows. We define what your brand stands for, how it speaks and the position it has room to own.

Social Foundations

We establish how the brand shows up socially, creating the foundations for content that feels intentional, consistent and recognisably yours.

Visual Identity

Where the strategy becomes something you can see. We build a visual language designed to feel distinct, considered and entirely your own.

Brand Execution

Taking the identity beyond the brand guidelines and into the places people actually experience it, from digital to print and everything required to bring the brand together.

Launch

Bringing everything into the world with intention, so the first impression feels as considered as everything that came before it.

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A strong brand needs a bit of looking after.

Things change, new ideas come up, campaigns need rolling out and, before you know it, the little inconsistencies start creeping in. The retainer keeps me close enough to catch those things as they happen — keeping the brand feeling considered, consistent and like itself as the business keeps moving.

Minimum 12 hours per month across three-month cycles.
Working between Melbourne and London.

RETAINER

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CLIENTS

1835i
Alpha-H
Arco
Berocca
Cheer Squad
DuluxGroup
June Health
Langdon Coffee Merchants
Melbourne Innovation Centre
Mimo
No. 1 Fertility
Proof Bakehouse
Seafolly Australia
Silk’n
Slick Hair
Sportsgirl
TAC
TINCT
Vessel
Wabi
Wanderlust
Whitepaper
Wild Health Studio
With Consideration