SEEING DOUBLE

Founder: Hallie Newman & Maddi Newman
Website: seeingdouble.store
Socials: @seeeingdouble

Seeing Double gives vintage and streetwear a second life, bringing old and new together in a way that feels considered rather than mismatched.

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  The label had a strong point of view, but the brand felt disconnected across its different touchpoints. It needed a clearer visual system that could bring both sides of Seeing Double together and make every release feel recognisable. Drawing on the subversive spirit of Vivienne Westwood and the streetwear heritage of Stüssy, we created an identity that balanced traditional references with a contemporary edge. The system was carried across tags, labels and market collateral, giving the brand a more confident and consistent presence.

  The finished identity brought clarity and cohesion to the brand, giving Seeing Double a stronger platform for growth. Since the rebrand, the label has launched two successful collections, with several key pieces selling out and the new identity helping each release feel more recognisable, considered and distinctly Seeing Double.