ODE AUSTRALIA
Founder: Melissa Cheung
Socials: @ODE_AUSTRALIA
Ode Australia is an independent fragrance brand that treats scent as an art form — a medium for self-expression and discovery. An original piece of art.
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Founded in 2021 by Mel Cheung, Ode was born from a creative vision grounded in bold experimentation and an instinct for finding beauty in the unconventional. Each fragrance reflects this philosophy, combining art, memory, and material to capture the individuality of scent itself.
When Ode approached us, the brand had its essence defined but needed an identity to match its depth and artistry. Our role was to translate that vision into a visual language — one that felt layered, textural, and inherently curious. Drawing inspiration from abstract landscapes and surreal compositions, we created a series of collages that became metaphors for each fragrance. These artworks mirror the way scent is experienced: multifaceted, sensory, and open to interpretation.
The collages became central to the brand’s identity, forming the foundation for packaging, campaign imagery, and digital touchpoints. Each fragrance is paired with its own bespoke artwork, turning every product into a small gallery of its own — a piece to admire, collect, and connect with.
From the careful curation of imagery to the tactile quality of the packaging, every detail was designed to evoke emotion and curiosity. The result is a brand that feels intentional yet spontaneous — a celebration of art, scent, and individuality woven together through design.
