CHEER SQUAD

Founder: Jacob Williams & Jared Kettle
Website: cheersquad.com
Socials: @cheersquadfilmco

Cheer Squad are an award winning video production studio in Cremorne, Melbourne and know how to hold a moment. They wanted their end of year client gift to feel memorable and genuinely fun.

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  We designed a wine mailer that brought their brand and a global twist together. The idea centred on one simple word. Cheers. Printed in different languages and set in contrasting typefaces, it wraps around the mailer like a conversation. Serif, sans, condensed, extended. The typography feels energetic and layered, anchored by their striking primary colour.

  Collaged imagery and type weave through the layout to nod to their world of film. Stills, textures and graphic elements create a sense of movement and process rather than a flat, polished surface. Inside, a DL card carries a short note of gratitude. The wording is direct and human, written to feel like a genuine thank you that can live on a desk or pinboard long after the wine is gone.

  The result is a small but memorable touchpoint. A piece that captures Cheer Squad’s personality. Creative, inclusive and full of good energy.thoughtful place card adorned with a united message of “Cheers!”—expressed in multiple languages. This small but mighty detail celebrated the universal joy of toasting together, no matter where you’re from.

  The result? A delightfully designed gift that perfectly captured Cheer Squad’s personality: creative, inclusive, and brimming with good vibes.
  
  Photography: Caitlin O’Grady